Simon Day | Graphical representation and its influence


What effect does the graphical design of a publication influence how we interpret the data it contains? ‘When We Build Again’, the defining text from the Bournville Village Trust and one that provided the base for much of the utopian urban agendas of the 20th century, used a combination of authoritative typeface and infographics to give the impression of a professional document. This leads us to consider whether the text was more influential because of its strong graphical interpretation of information, or was the information itself as important regardless.

What effect would this have on the idea of an ‘archive’? Is there an opportunity to influence the viewer through the choice of graphical representation, perhaps in conjunction with print techniques? This would depend on whether the ‘archive’ was informative or interpretive, but the opportunity for careful use of graphic design in any publication remains.

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