A video of Michael Bierut getting animated about typeface. He outlines the allure of helvetica to graphic designers in the 1960’s, and how the font changed the concept of brand identity as well as the style of graphics for a generation.
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is an award-winning interdisciplinary design and research initiative within the Birmingham School of Architecture & Design. We create and co-produce projects that engage with the dynamic context of our city and explore the extremities of artistic disciplinary boundaries – all through an ongoing process of collaborative practice
A video of Michael Bierut getting animated about typeface. He outlines the allure of helvetica to graphic designers in the 1960’s, and how the font changed the concept of brand identity as well as the style of graphics for a generation.
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